GLOBAL MEAT CONSUMPTION HAS RISEN OVER THE PAST DECADES DUE TO RAPID GROWTH OF POPULATION AND URBANIZATION PARTICULARLY IN ASIA & AFRICA. PROJECTED BY FAO, THE CONSUMPTION INCREASING OVER NEXT DECADE TO 35.3 KG RETAIL WEIGHT BY 2025 DOMINANT BY THE POULTRY MEAT SECTOR COMPRISES TWO THIRD OF ADDITIONAL MEAT CONSUMED. IN RECENT YEARS MALAYSIA HAS GEARED ITS LIVESTOCK INDUSTRY AND BECOMING AS ONE THE PROMINENT PRODUCER OF POULTRY, EGG & PROCESSED MEAT ADOPTING MODERN FARMING, INNOVATIVE PROCESSING TECHNICS VALUE HUNDREDS OF BILLION.