Have you ever walked into a conference or event expecting to be "wowed" but left wanting more? Whether you are an attendee or planning a meeting, chances are you have experienced an event that lacks flair causing you to lose interest and disengage.
Preparation is Key to Avoid Murphy's Law
The days of hard sets being the only option when it comes to an impactful event environment are long gone; creating subtle (or extravagant) ambiance is easier and more cost-effective than ever.
All too often, companies see event marketing as an expense rather than an investment, especially during economic crises. In today's industry, event marketing is being used to assist in reducing the overall cost of running a business. Even if your marketing budget is small, planning an event is a strategy that generally produces a high return on investment (ROI), ensuring brand awareness and 'top of mind' status.
IMS was named as one of the Top 13 Corporate Market Integrators in 2013 by Commercial Integrator.
For many years video has been the most powerful and engaging form of communication. Professionally produced video content has the ability to deliver substantial and memorable impact on its viewer, but it can also be a double-edged sword. If your content creates the wrong impression or isn’t impactful, people will remember you – but for the wrong reasons.